Packaging is a crucial marketing strategy to attract the consumer’s attention. When consumers are faced with an array of product choices either in the store or online, a primary factor in their decision-making is product packaging.
When choosing which product to pull off the shelf and consider purchasing, consumers have little information to go off of besides the packaging unless they did prior research. Many shoppers will choose a product with packaging that catches their eye.
In fact, a majority of shoppers have tried a product because its packaging caught their attention on the store shelf, highlighting the importance of using your package design to help your product stand out from the competition. It is logical to say attractive packaging is crucial in order to get the first time buyers to buy your products.
- Packaging identifies your brand
- Packaging communicates with the consumer and presents an image, displays the product and also provides instructions for its use
- Packaging distinguishes your product from your competitor’s in its design, color, and shape
- Packaging is your product’s promotional advertisement. It is the last thing the consumer sees about your product before making a decision to purchase it